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Are the Cowboys losing grip on prime time?

Rumors are swirling around the NFL media landscape that the league is considering a significant shake-up in its broadcast schedule — and the Dallas Cowboys may be at the center of it.

The Changing Landscape of Sports Media - Sports Radio America

Since 2014, the Cowboys have played in 85 prime-time games, the most of any NFL franchise. In 2023 alone, they appeared in six, tying with the Chiefs for most nationally televised slots. Yet despite their visibility, Dallas hasn’t made a conference championship in 28 years, raising internal debates over whether ratings alone should dictate scheduling priority.

Tackling the Sports Media Landscape

Sources suggest that league executives — under pressure from franchises like Kansas City, Cincinnati, and Detroit — are reviewing whether to cap the number of prime-time appearances per team at five per season. These emerging powerhouses argue that on-field performance, not legacy branding, should influence national exposure.

Just how obsessed is the sports media with the Dallas Cowboys?

Still, there’s no denying the Cowboys’ draw. In Week 14 of the 2023 season, Dallas vs. Philadelphia pulled in 27.3 million viewers, outperforming every other NFL broadcast that week. The team continues to deliver top 5 ratings almost every time they take the national stage.

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An NFL spokesperson unofficially dismissed the claims, stating, "There is no current policy change targeting any specific franchise." But if these conversations gain traction, America's Team could be facing its most unfamiliar position yet: watching prime time from the sidelines.

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Just One Hour Before Brandin Cooks Left. Head Coach Kellen Moore Quietly Walked Into the Locker Room Where Cooks Was Packing His Things. And What He Said Left All of New Orleans Choked Up and Deeply Moved.
New Orleans, Louisiana. 20/11/2025 The New Orleans Saints experienced an afternoon no one in the organization will ever forget. Just one hour before the official announcement was released. inside a locker room unusually silent. Brandin Cooks. who had given 11 seasons to this city. was slowly packing the last of his belongings. There were no cameras. no reporters. no goodbyes. Only metal lockers. dim yellow lights. and the quiet sound of a zipper being pulled shut. According to internal sources. Cooks had stayed at the facility to review practice tape when he received word about his future. He did not react strongly. simply nodded. then walked back to the locker room to gather the pieces of his decade-long career. Several teammates passing by felt their hearts sink. they knew this chapter was closing in a way no one wanted. And at that very moment. the locker room door opened. Head coach Kellen Moore walked in. no staff. no assistants. just him. Players later said they had never seen Moore enter a room with that expression. calm on the outside. but carrying something heavy within. He walked straight toward Cooks. placed a hand on his shoulder. and spoke in a low voice filled with emotion: “My friend. I know no one is ever ready for a day like this. but nothing in this locker room lasts for 11 years unless someone puts their whole heart into it. What I want you to remember is that this team’s biggest steps forward have always begun with people willing to sacrifice the way you did. and the moment you walk out of this door today will force all of us to ask ourselves whether we have lived up to the legacy you are leaving behind.” The entire room fell silent. A young player would later say he had never heard silence feel that heavy. Cooks placed his final pair of gloves in his bag. turned. and hugged Moore tightly. saying nothing. yet expressing everything. As Cooks stepped into the hallway. several teammates followed. some to thank him. others simply to stand there and witness his final moments in the building. Moore remained where he stood. watching like a mentor seeing a beloved warrior leave the battlefield. New Orleans will move forward. but that moment will live forever inside the Caesars Superdome. the place where Brandin Cooks left his heart for 11 unforgettable seasons.