Bills CEO Terry Pegula Discounts Tickets at Highmark Stadium for People with Disabilities and Veterans

Orchard Park, NY – August 25, 2025

In a powerful move to make Highmark Stadium more inclusive, Buffalo Bills CEO Terry Pegula has unveiled a new initiative offering discounted tickets for people with disabilities and veterans. Effective immediately, the program ensures that all fans, regardless of their circumstances, can experience the electric atmosphere of Bills games and join the passionate Bills Mafia.

“Highmark Stadium is the heartbeat of our community,” Pegula said at a press conference. “I want every fan, no matter their situation, to feel the roar of the crowd and be part of Bills Mafia. We’re not just playing football to win—we’re playing for everyone.” The initiative provides a 25% discount on single-game tickets for individuals with disabilities and veterans, with up to two companion tickets at the same rate. Eligible fans can apply through the Bills’ official website, where a verification process ensures accessibility. The program covers all home games, including high-demand matchups, though seating is limited to designated areas.

This move underscores Pegula’s commitment to community engagement. Highmark Stadium, home to the Bills since 1973, is a cornerstone of Buffalo pride with a capacity of over 71,000. Renowned for its fervent fans and tailgate traditions, the stadium has often faced challenges with high ticket prices. Pegula’s initiative tackles this barrier, making game days more accessible for those who might otherwise be excluded.

Local veteran organizations and disability advocacy groups have hailed the decision. “This is a transformative step for our community,” said Michael Carter, director of Buffalo Veterans Alliance. “Attending a Bills game is a dream for many veterans, and this program makes it a reality.” AccessBuffalo, a disability rights organization, praised the move as “a stride toward true inclusion.”

The Bills are also enhancing accessibility at Highmark, with plans to expand wheelchair-accessible seating and introduce sensory-friendly zones for neurodiverse fans. These upgrades complement the ticket discount program, creating a welcoming environment for all attendees.

Pegula emphasized the initiative’s alignment with the Bills’ mission. “Bills Mafia is about unity,” he said. “We want every fan to feel they belong here.” As the team gears up for the 2025 season, this program reinforces their dedication to fostering an inclusive fanbase. Fans interested in the discount can visit the Bills’ website for details and application instructions. With this bold step, Pegula is ensuring that Highmark Stadium remains a home for all of Bills Mafia.