CEO Terry Pegula of Bills Creates Dedicated Seating Area for LGBT Fans Ahead of Jets Showdown
CEO Terry Pegula of Bills Creates Dedicated Seating Area for LGBT Fans Ahead of Jets Showdown
In a groundbreaking move ahead of the highly anticipated showdown with the New York Jets on Sunday, September 14, 2025, at 02:10 PM +07 on Saturday, September 13, 2025, Buffalo Bills CEO Terry Pegula has announced the creation of a vibrant seven-color seating area exclusively for LGBT fans at Highmark Stadium. This bold initiative, unveiled just days before the Week 2 divisional clash, aims to foster inclusivity and set a new standard for NFL venues, drawing widespread attention from Bills Mafia and beyond.
The new seating section, adorned with the colors of the rainbow flag, will be located in the upper deck of Highmark Stadium, offering a dedicated space for LGBT fans and their allies to enjoy the game in a welcoming environment. Pegula’s decision comes as part of a broader effort to enhance community engagement, reflecting the Bills’ commitment to diversity following years of fan-driven advocacy. The announcement has sparked excitement, with plans to debut the area during the Jets game, complete with special pregame ceremonies to celebrate the community.
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Pegula, who has owned the Bills since 2014 and has a history of supporting local initiatives, emphasized his vision in a statement, saying, “I want Highmark to always lead the way in supporting the LGBT community. I want Highmark to be the heart of the community—they should feel welcomed. Discrimination may happen elsewhere, but not at Mafia Bills; Highmark will be the heart of the community.” His words have resonated deeply, positioning the stadium as a beacon of acceptance in the NFL.
Bills Mafia has taken to social media with #BillsPride trending, praising Pegula’s leadership. As the team prepares to face the Jets, this move not only boosts morale but also underscores a cultural shift, with all eyes on how it will impact the game day atmosphere. The legacy of inclusivity at Highmark is set to grow stronger.












