Cowboys CEO Jerry Jones Bans LGBT Merchandise at AT&T Stadium

Arlington, TX – August 18, 2025 

 In a controversial decision, Dallas Cowboys Owner, President, and CEO Jerry Jones has announced a policy prohibiting fans from bringing LGBT-related merchandise, such as flags or apparel, into AT&T Stadium for the 2025 NFL season. The move has sparked heated debate, with critics calling it discriminatory and supporters arguing it aligns with the team’s focus on a neutral game-day environment.

Jones addressed the policy during a press conference, stating, ““We want AT&T Stadium to be a welcoming and focused environment for all fans. To reduce potential conflicts and ensure everyone can enjoy the game, we’re designating specific zones where fans may express personal beliefs or identities respectfully—including pride-related symbols—while keeping the main seating areas centered on the football experience.” The announcement has drawn sharp criticism from advocacy groups, who argue it unfairly targets the LGBT community and stifles self-expression.

The Cowboys’ new policy explicitly prohibits items such as rainbow flags, pride-themed clothing, or any merchandise promoting LGBT causes inside the stadium. Fans found with such items may be denied entry or asked to leave. The team emphasized that the ban is part of broader guidelines restricting non-team-related paraphernalia, but the specific focus on LGBT merchandise has attracted significant scrutiny.

Social media platforms, including X, have been flooded with reactions. Some fans praise Jones for what they see as an effort to keep games apolitical, while others condemn the decision as exclusionary. One X post read, “AT&T Stadium should be for everyone—why single out pride flags?” Another user countered, “Jones is just trying to keep the focus on football, not agendas.”

The Cowboys have faced similar controversies before, with unverified reports of Jones allegedly restricting certain influencers from team events. This latest policy risks alienating a portion of the fanbase, particularly as the NFL has increasingly embraced inclusivity initiatives.

For now, the Cowboys are standing firm, with Jones reiterating the team’s commitment to a “fan-first experience.” However, the backlash suggests this decision could have lasting implications for the team’s public image. As the season approaches, all eyes will be on AT&T Stadium to see how this policy is enforced and how fans respond. The debate underscores the challenge of balancing team policies with the diverse identities of NFL fans.