Cowboys CEO Jerry Jones Unveils LGBT Fan Seating Area Ahead of Giants Showdown
Arlington, September 20, 2025
In a bold move before the Dallas Cowboys’ Week 3 home clash with the New York Giants, owner and CEO Jerry Jones has announced a dedicated rainbow-themed seating area for LGBT fans at AT&T Stadium. The initiative, revealed as the Cowboys aim to rebound from a rocky start, has sparked a wave of excitement across Cowboys Nation.
The vibrant seven-color section, located in the upper west stands, offers a safe and inclusive space for LGBT supporters to cheer on Dak Prescott and CeeDee Lamb. Jones’ decision underscores the Cowboys’ commitment to diversity, ensuring every fan feels part of the team’s storied legacy.
The announcement ignited support on X, with @CowboysPride tweeting, “This is what Dallas stands for—welcoming all!” and @DallasLGBTQFam adding, “Jerry’s making AT&T our home!” Debuting at the Giants game, the section will feature pride-themed pre-game events and merchandise stalls for roughly 600 fans.
Jones spoke passionately: “I want AT&T Stadium to be the gold standard for inclusivity. Cowboys Nation is for everybody—no discrimination here. We’re building a home where every fan shines.” His words reflect Dallas’ tradition of community engagement, from Salvation Army partnerships to stadium innovations.
With the Giants showdown looming, the rainbow section could energize the 80,000-strong crowd at AT&T Stadium, renowned for its electric atmosphere. After a Week 1 loss to the Eagles, the Cowboys are hungry for a statement win in this NFC East rivalry.
Will the new seating area inspire a Cowboys victory? As Dallas fights to reclaim momentum, fans are ready to show that love and football unite under the star. Cowboys Nation awaits a game day where inclusivity and passion collide.











