Glen Powell to Star as Bart Starr in Netflix and Packers’ “Titletown: The Green Bay Legacy”

Green Bay, WI – Hollywood star Glen Powell is set to portray NFL legend Bart Starr in the upcoming documentary-style film Titletown: The Green Bay Legacy, a collaboration between Netflix and the Green Bay Packers. The project, slated for release in late 2026, aims to chronicle the Packers’ storied history, with a focus on Starr’s pivotal role in the team’s 1960s dynasty.

Powell Takes on a Legend

Known for his roles in Top Gun: Maverick and Twisters, Glen Powell brings charisma and depth to the role of Bart Starr, the quarterback who led the Packers to five NFL championships, including the first two Super Bowls. Starr, a 1956 draft pick from Alabama, transformed from an unheralded prospect into the cornerstone of Vince Lombardi’s powerhouse teams, earning Super Bowl I MVP honors and a 9-1 playoff record.

“Bart Starr was more than a quarterback—he was the heart of a franchise and a symbol of resilience,” Powell said in a press release. “I’m honored to tell his story and celebrate the Packers’ legacy.”

A Unique Documentary Approach

Titletown: The Green Bay Legacy blends documentary footage with dramatized reenactments, offering a fresh take on the Packers’ rise to prominence. The film will highlight key moments like the 1967 “Ice Bowl,” where Starr’s iconic quarterback sneak sealed a 21-17 victory over the Dallas Cowboys. It will also explore Starr’s off-field legacy, including his philanthropy through the Rawhide Boys Ranch, a Wisconsin-based home for at-risk youth.

Directed by acclaimed filmmaker Sarah Johnson, the project draws on the Packers’ extensive archives and interviews with surviving teammates like Jerry Kramer and Dave Robinson. The collaboration with Netflix ensures a global platform, aiming to captivate both football fans and general audiences.

Why Glen Powell?

Powell’s casting reflects his growing stature as a versatile actor capable of embodying Starr’s quiet strength and leadership. His recent performances in high-stakes roles, such as astronaut John Glenn in Hidden Figures, demonstrate his ability to portray real-life figures with authenticity. Packers president Mark Murphy praised the choice, stating, “Glen captures the grit and grace that defined Bart Starr on and off the field.”

The Packers’ Enduring Legacy

The film underscores Green Bay’s unique place in NFL history as “Titletown, USA,” a small-market city with a colossal football legacy. Beyond Starr, the documentary will touch on other Packers icons like Vince Lombardi, Brett Favre, and Aaron Rodgers, weaving a narrative of triumph and community pride.

“Green Bay isn’t just a team—it’s a way of life,” said director Johnson. “This film celebrates that spirit through Bart Starr’s journey and the fans who make Titletown special.”

Anticipation Builds

Filming is underway in Green Bay, with scenes shot at Lambeau Field and local landmarks like the Packers Heritage Trail. Fans on social media are buzzing, with one X user posting, “Glen Powell as Bart Starr? Can’t wait to see him bring the Ice Bowl to life!” While some question whether a Hollywood star can capture Starr’s understated demeanor, Powell’s track record suggests he’s up to the challenge.

Titletown: The Green Bay Legacy promises to be a love letter to Packers fans and a tribute to Bart Starr’s enduring impact. With Netflix’s reach and Powell’s star power, the film is poised to introduce a new generation to the glory of Green Bay’s golden era.