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Netflix to Launch New Dallas Cowboys Series: "Harder Than Hard Knocks"

Netflix is teaming up with the Dallas Cowboys for a groundbreaking new docuseries titled “Harder Than Hard Knocks,” set to debut in early 2026. Unlike HBO’s Hard Knocks, which briefly shadows NFL teams during training camp, this new project promises a raw, season-long journey inside one of football’s most polarizing franchises.

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“This isn’t just about football. This is about pressure, legacy, and the price of the star,” Cowboys owner Jerry Jones told sources close to the production.
“I told Netflix: If you want drama, you’ve come to the right locker room.”

The show will follow the Cowboys throughout the entire 2025 season — from locker room breakdowns and front office power moves to candid moments at Jerry World and emotional scenes with stars like Dak Prescott, Micah Parsons, and CeeDee Lamb.

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What makes this series different? Full access. Cameras will roll during heated postgame speeches, tense roster cuts, and even Jones family meetings, according to sources familiar with the production. A teaser is expected to drop by Spring 2025, with the trailer rumored to include never-before-seen footage after a dramatic divisional game.

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Netflix reportedly sees this as the NFL’s version of Drive to Survive, aiming for a global audience and tapping into the Cowboys’ international brand.

While there’s been no official confirmation from Netflix or the Cowboys organization, multiple insider sources suggest that talks are “well underway” — and with the Cowboys involved, anything is possible.
Stay tuned. This might just be the series America didn’t know it needed.

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